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how to use metaphors in sales and marketing

Cognitive Biases in Sales - Part 3: Stress

sales strategies

Cognitive Biases in Sales - Part 3: Stress

This is part three of the Cognitive Biases in Sales series talking about the top cognitive biases that salespeople are running into on a daily basis. ...

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marketing-tip-how-to-use-metaphors-1

sales

How to use the power of metaphors to improve your sales and marketing

When the marketing team of Skittles wanted to sell their colorful candy, they used the slogan: Taste the Rainbow. And it...

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Cognitive Biases in Sales - Part 2: Substitution

sales strategies

Featured Blog

Today we're continuing the talk about cognitive biases that salespeople are running into on a daily basis. This is part two of the Cognitive Biases in...

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