Marketing

Why it is Important for a Business to Have a Blog

November 26, 2013

Many companies are on the fence on whether or not they should have a business blog in addition to their companies website. The reason many business owners are shying away from the business blog is because they feel that they are focusing enough of their efforts on social media websites like LinkedIn, Twitter and Facebook. Despite the fact that studies have recently shown the average Facebook user spends 56 minutes a day on that social media giants website, that does not always translate into more exposure or better sales for your company. It really doesn\'t matter the size of your company, having a blog to complement your website is a huge asset that can reap big benefits if you take the proper steps to maintain and run it correctly.

The first reason your company should have a business blog is because it can drive valuable traffic to your main website. Your blog can create new content each week that you simply can not add to a professional business website without looking cluttered and distracting from your products and services. Your blog can be a place where you place relevant information that is timely and pertains to your niche. You can automate the process so that each time you post it automatically sends the content to your business Facebook and Twitter pages too. This will save you valuable time and increase the likelihood your followers will feel that you are a contributor rather than posting only about your products each time. You need to post content on the blog at least a few times a week to keep the spiders coming back to rank your blog and to keep your visitors engaged.

When you create a business blog and add fresh content a few times a week you are positioning your company as a leader in that industry. Posting highly engaging and current information within your industry shows visitors that you are not only knowledgeable in that area but they can return to your blog when they have questions or concerns in that niche. This traffic will help to raise the status of the blog in the search engines and drive even more targeted traffic to your main website. The blog is a way to build trust with your customers because you are not pitching any products, you are simply informing people of topical issues in your field.

Your business blog also helps to increase the bond between you and your customers. If your blog is teaching them about relevant topics in your industry they will come to rely on you and that information in the future. When you create a bond like that many customers feel obligated to only purchase from your company because they feel you have their best interests at heart. They will begin to appreciate your company for more than just providing services or products. Interacting with your visitors on the blog is similar to on the social media websites however you can not do this on the main website or you water down the power of the communication. By interacting on your blog you can answer all questions and concerns before they even get to your website so by the time they have made up their minds they will be on your main website to place orders and not be looking for information. Less distractions on your main website equate to more sales in the long run.

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