Kickstarter.com is a unique fundraising platform that allows you to tap into financial resources through people who are already fans of your business. Soliciting funds from those who already know and believe in you can often be a challenge, and many times making one mistake could easily derail your fundraising efforts. Here are some simple tips to help you to create a campaign on Kickstarter to raise capital for your business.
Creating Attainable Goals
In order to attract the attention of long term investors and make the project worthwhile for everyone involved, it is very important to make your goals attainable. This means you need to have an understanding of how much money is needed to fund your project and how much time you will need to gather the funds. Set your number too high and you scare off small investors. Set it too low and the long time investors lose interest. Choose this number carefully because it will help with the long term success of your fundraising campaign.
Offer Your Investors an Incentive
Simply asking people for money might work with some, but to really kick your campaign into high gear you have to give something of value back. If you are seeking money in an effort to put out an album, giving the investors an autographed copy of your CD might help. Get creative with your incentives to draw in people with much deeper pockets.
Similar to setting the right financial goal, you have to set a reasonable time deadline to reach those goals. On Kickstarter you have to put a deadline on your campaign that is realistic to keep the people who are investing emotionally committed. Many people who invest their hard earned money want to see results and want to see a goals that is attainable. When you can attract the attention of a long term investor who likes how you do business, by proving that you can attain your goals you may attract them into committing to sign on long term to help you with future projects.
Tell Them Who You Are
The best way to move your Kickstarter campaign to the next level is to simply tell the world who you are. Social media allows you to get your business in front of millions of potential investors with the click of a mouse. Never be afraid to tell the world who you are and what your plans are. You have to be willing to do whatever it takes to get people to invest in your campaign. Once they feel they are comfortable with you, they will have a less difficult time investing in something that you believe in. When your passion comes across in your social posts, it can help to increase the amount of money that people eventually donate to your cause.
Making Your Video
Kickstarter allows you to place a video in your campaign to help with contributions. Don't simply throw together any video. Invest some time with someone who understands this technology to help you really get your point across with a professional video. This video might be the only thing a person listens to when he/she views your campaign. Similar to a first impression, you only get one shot to convince an investor, so make your video count.
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