Maintaining a business blog is an easy and low cost way to promote a business. However, many businesses still do not have a blog. Some business owners think that blogging is difficult and expensive. It's not. Others don’t believe that blogging has enough benefits to make them start one. This is incorrect. Starting a blog is both easy and rewarding. Here are the top 5 reasons why your business should start a business blog in 2015 if you do not already have a blog.
New blog posts will invite search engines to index your website. This will place your website on search engine search results pages. When users find your posts, they will click on the links to go to your website. Some readers will sign up for your newsletter. Other visitors will subscribe to receive your blog updates by email. And some will and buy your products/services.
Blogging helps you advertise your business on social media. Readers will share your posts on Facebook, LinkedIn, Twitter, Pinterest and Google+. This will help expose your business to many other potential customers. Your blog articles can also be used to update your social media pages and keep your social media account fresh with new content.
Every day new visitors will come to your website because of finding your blog posts in search engine results. Your website visitors will contact you through your online contact form and they will become a lead. Or, they may buy the products you are selling on your website. You can also attract more leads and customers by offering free items on your blog, such as a free ebook, webinar, or a free trial. Your sales team can follow up these leads to convert the leads to paying clients.
Use your business blog to answer your customers’ questions. This will make them see you as an expert in your field. In fact, they will also recommend you to their friends and associates. This will help you attract more readers and customers to your business blog. Members of your sales team can also use your blog as a reference. Old blog posts can be used to answer questions and solve issues that customers may experience with your products or services.
Consistently posting new articles (content) on your blog will boost your rank in search engines and help you to attract new visitors to your blog and website for potentially years into the future. This is one of the greatest benefits of keeping an active blog. It continues to act as a salesperson for your business 24x7x365. When reviewing your website analytics, you will discover that your blog posts, both old and new, will keep attracting new visitors to your website and blog for years And some of them will become faithful lifelong customers.
These are some of the major benefits of starting and maintaining a business blog. Yes, creating a business blog ill require an investment of time, effort and some money initially. But blogging will provide a very good return on your investment for a very long time.