Is Twitter a waste of time for businesses as a marketing tool?

January 15, 2015

The Twitter marketing debate has been going on for a very long time. A lot has been said, seen and heard about folks claiming that Twitter generates business leads and new customers. There are other business entities that claim Twitter is a waste of time as a marketing tool, probably because they have not realized any positive impact as far as sales and business growth is concerned.

The truth is that more and more companies are showing that Twitter is indeed a good marketing channel for both B2B and B2C.

For instance, Dell recently said that its use of Twitter led to an increase in sales and revenue of their products.

Successful business entities know the power of using Twitter, as a market tool for products and services.

Here are some of the reasons why Twitter is a good marketing tool for your business:

Connecting with customers

This is actually the major reason why you should use twitter to market your business. Through Twitter, you’ll be able to connect with your clients because they also use twitter. Twitter has become a daily habit, whereby people log in every single day. If you have an unsatisfied client, you will find them on Twitter.


You do not have to be a big brand like Apple, Dell or Nike to brand yourself on Twitter. You can be a small business and brand yourself on Twitter. If your business is not recognized, you need to open a personal account. This is because nobody wants to have a conversation with a Logo unless it’s a popular brand. People want to connect with a real person, not a bot.


Once you connect with potential customers, you will definitely be getting significant amounts of feedback on how you can improve your services, products and even improve customer services.

Listening to customers is very crucial.


One of the key reasons to use Twitter, is basically to get to market your brand, product and services to a wider audience. The best thing about Twitter is that it is free.

You do not have to pay, unless you are hiring someone to manage your Twitter account or you are performing paid Twitter advertising.

Twitter is viral

If you manage to gain a significant amount of popularity with your account, you will realize how viral Twitter can be. This should be part of your marketing strategies in the future. Many companies have succeeded in making their tweets viral via their promotional tweets.

Increased sales

Did you know that twitter can help you increase your sales and make super normal profits? Dell is an example of a company that has increased its annual sales through using Twitter.

Brand loyalty

At the end of it all, once you have helped your customers, engaged them in the right manner i.e. your followers on Twitter. They will be loyal to you for a long time.

Therefore, it is quite evident that Twitter marketing is a good marketing channel for business.

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