Case studies are a perennial standby in social sciences like psychology and sociology, but they’re also incredibly useful for business applications like sales and marketing. The value of case studies goes beyond the insight they offer you into the successes or failure of your own business strategies: case studies can also be a valuable sales tool. If you’re a business specializing in B2B services or products, publicizing a great case study can give your potential clients insight into the value that you can offer to their company. Case studies provide an interesting, informative “real world” example of the value your company can provide, helping you persuade businesses into making an investment in your products and/or services.
Despite the incredible value of case studies, many professionals across a range of fields don’t actually know how to write a business case study. A case study for your business will be structured and presented somewhat differently than an academic case study, although the underlying concept is the same. Here are some useful guidelines for how to write a case study using your past successes to create an engaging narrative that will make a lasting impression on your clients.