Driving people to your website and creating leads is one things, but turning them into paying customers is another. As a marketer your job is to constantly seek for ways to increase the possibility of turning a potential customers into a paying customer. If visitors are leaving your website without doing what you hoped them to do, and if you are lacking ideas on how to change this, then this blog post is for you. Below are 3 simple yet powerful tips for marketers who want higher conversion rates:
Tell a story your audience can relate to.
This may sound like a cliché, but there is truth to it more than meets the eye. To put things into perspective, it has been scientifically proven that while listening to a story our brain are more active. What’s even more surprising is that the same parts of the brain are activated while we listen to a story and when we experience the event firsthand. So this fact speaks for itself how powerful a good story can be.
What this means for you as a marketer is that you can attract new customers and increase your conversion rates if you offer an enticing story your audience can relate to.
People prefer avoiding losses to achieving gains.
Your customers are more likely to worry about losing something than they are about gaining something. Knowing this is a powerful conversion tool if you know how to use it. This human characteristic also known as the ‘loss aversion’ has also been backed up by science and exploited more than once by reputable marketers. Marketers have been using it to their advantage in many areas of advertising, especially on TV infomercials.
Don’t miss out on this opportunity and modify your ads accordingly in order to tempt your audience into making that final click!
Harness the power of social proof.
Another psychological phenomenon that you can use in your own advantage is the so called ‘social proof’ phenomenon. This phenomenon, also known as the ‘herd behavior’, is a type of conformity where people simply conform to a certain decision of a larger group because they assume their actions correct. In a marketer’s world, this means that the power of good reviews is more important than ever. Namely, according to CompUSA and an iPerceptions study, “63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.”
So don’t be ashamed to ask your customers for their feedback and even encourage them to share their thoughts on how you can improve your services or product.
Did this post help you? Feel free to leave a comment below and share your thoughts on what worked best for you!