Marketing

How to boost your web traffic by improving the content

October 2, 2014

Attracting website visitors is one of the most challenging obstacles for every online business. If you want your website to stand out, your main focus should be on the content. Here are some useful tactics that savvy entrepreneurs use to boost their website traffic:

Videos

Custom videos are the most effective tool for content marketing.  Videos skillfully combine information with entertainment and are quickly becoming the number one most used online marketing tool. It is easy to understand why - just think of size of audience a website like YouTube attracts daily! Swamped with the overwhelming excess of information throughout the web, users are naturally attracted to simple, straightforward and engaging content that doesn’t take too much time and effort to go through. Sound and movement are always more likely to grab viewers’ attention than plain text and pictures. You don’t even need to hire professionals to make your videos, as there are countless free video-making softwares available online. Finally, don’t forget to add the sharing option for the videos on your website so your promotional content can reach as many potential visitors as possible.

Customer Testimonials

What better way to get feedback from your customers and simultaneously promote your products through positive reviews than customer testimonials? People will naturally appreciate hearing about real-life experiences with your product from other users. To make the customer testimonial section of your website entertaining for your audience, you can let reviewers post their own pictures, allow people to share reviews on social media websites, or even reward customers who write about your products. Remember that not all reviews will necessarily be positive all the time, but don’t let this discourage you. Pay attention to all customer testimonials you come across – and don’t forget to respond to the negative ones by offering the unsatisfied customers help and letting them know you genuinely care about your service.

Contests and giveaways

Who doesn’t like winning? Make use of this old marketing trick and attract potential customers with fun and engaging web contests. These can be anything you can think of – questionnaires, quizzes, photo contests, review writing contest and so on. Make the contests innovative and don’t forget to focus on the design so that their visual appeal will instantly grab viewers’ attention. Also, keep in mind that the contests you create should appeal specifically to your target audience, so choose a relevant prize that promotes your products in the best way. Again, make use of the social media platforms to help you promote your contests and win over new audience.  Rewarding potential customers for simply visiting your website is a sure way to ramp up your web traffic.

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