How much data do you get back on your business proposal? You probably only know if it was won or lost. Is this enough? Does it help you improve your proposal or sell more effectively? Perhaps we should take some lessons learned from the inbound marketing guys who have taken the art of advertising and turned it into an exact science to improve their lead generation and selling power.
When an inbound marketing campaign is properly managed it relies on detailed analytics to tell the marketers exactly what is working and what is not. They harness the power of rich media and video to connect with their audience and engage. They run A B testing utilizing the analytics to see what landing pages perform better and generate or convert more leads.
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