Old Spice Advertising Can Change...

February 6, 2012

Flickr user dklimke is a real pal and courteously provided this image.

...a regular smelling marketing plan into a plan that smells like POWER? If you haven\'t seen the outrageous Old Spice commercials yet, they are a viral hit; they are over the top and at times laugh out loud funny, but this did not happen by accident.

Former editor-in-chief of  Adweek, Brandweek and Mediaweek, Craig Reiss lays out five steps that rejuvenated Old Spice\'s brand image and sales, which include creating a persona, seeding social networks, engaging the influencers, personalizing the responses and keeping the communication short and sweet. These tips are great for adding a little *ahem* spice to both your ads and social media output. The full text of his insightful article is available here at

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