A CEO or director of a company has multiple roles and responsibilities when it comes to managing, building and expanding a brand or business. One of the roles includes recognizing new and innovative business solutions that can take that brand to the next level. As such, they receive countless requests for meetings, appointments and presentations from salespeople. Chances are most of them do not go past his/her PA’s desk and are discarded. This is due to the fact that it did not convey their messages from the get-go. For a CEO to perk up their interest about a sales pitch, the introductory letter needs to be precise and to-the-point.
When a seller is aware of what to avoid, it becomes easier to draft up a professional B2B letter to a CEO. There are some basics that need to appear on the letter, but a seller’s signature personality also needs to come forth when the CEO reads the letter.
If you want your business proposals, quotes, and contracts to stand out and give you the best chance at winning new clients, use ClientPoint Software. It makes creating and formatting professional business proposals, quotes, and contracts fast and easy.