The quality of your business proposals has a tremendous impact on the success of your business.
Creating visually attractive and well-written business proposals that address the problems and needs of your potential clients, and how you will solve those problems, will help you win new business.
What you may not know is that the visual appearance of your business proposals has just as much of an impact in determining if you will win new business than the quality of your writing and your proposed solution.
In fact, the visual appearance of your business proposal will often be the deciding factor made by the client when deciding if they should hire your company or one of your competitors.
Marketers have long known that the visual quality of a product’s packaging often has a much stronger impact on a buyer’s decision to purchase a product than the quality of the product itself. This is known as selling the sizzle instead of the steak.
So, ask yourself, are you sending your potential new clients visually attractive business proposals that "WOW" them and make your company stand out, or are you sending dull, ugly proposals that puts the client to sleep and makes them think you are a dull company and not worth buying from?
When you create your business proposals, you want to make them as visually impressive as possible. When your potential client reviews the proposals she has received from you and all of your competitors, you want your business proposal to jump out as being far more visually attractive and impressive than those of your competitors.
If you are still making your business proposals using a word processor and sending your potential clients dull, unattractive proposals that are nearly all text with very few graphics, you are hurting your chances of winning that client. Your proposal will not stand out among those or your competitors, and your company will be just another “me too” company sending your potential client another ugly and boring proposal.
So, how do you make your business proposals stand out and be far more visually impressive than those of your competitors? Simple. Make your proposals electronic and interactive multimedia proposals.
To create a business proposal that “WOWS” your potential clients and gives you a huge competitive advantage, include the following elements in your electronic business proposals:
If there is one single element that will make your proposals stand out and help you win a much higher percentage of new business, it is including video clips in your business proposals. With smart phones having high quality video cameras in them, it is very easy to make short videos that you include in your business proposals. Here are the types of videos to create for your proposals:
A personal introduction video where you and your team introduce yourself to your potential new client. This immediately creates a personal connection between you and the client, which in turn, gives you a big competitive advantage over your competitors.
A short explanation video where you discuss your product/service in more detail, and you explain how your company will help your client solve their problem and/or fulfill their need.
If you sell a product, create a video showing your product in use.
Video testimonials from clients. To really impress your potential new clients, include at least 2-3 video testimonials from your past or current clients. There is almost nothing more powerful in helping win new business than video testimonials from past clients.
A video that explains why you want the client’s business and why you are the best choice for them.
If your potential client is looking at one business proposal where it is just text describing a product or service, and another proposal where there is an animated video showing the product/service in more detail, and how it is used, the proposal with the animation always has the competitive advantage in winning the client’s business. A couple of great places to find freelance contractors who can create animations for you is upwork.com and fiverr.com.
As you have probably heard countless times, a picture is worth one thousand words. Use this to your advantage and include high quality full color photos and graphics in your business proposals. If your potential client is looking at boring proposals from your competitors that are all text, and then they see your proposal that has high end photos and graphics, your proposal will stand out and give you a strong competitive advantage.
If your website has interactive features such as cloud based software or interactive tools, include those sections of your website in your business proposal. It is far more impressive to a potential client to be able to interact with your technology than to just read about it.
By incorporating video, animation, high quality photos and graphics, and website interactivity into your business proposals, you place your company miles ahead of your competitors and you will give yourself a tremendous competitive advantage. The fastest and easiest way to include all of those powerful elements and more into your business proposals is to create them using professional business proposal software like ClientPoint.
Below is a video showing how to use ClientPoint software to create visually stunning multimedia business proposals that will help you win a mot more new clients.
If you want your business proposals, price quotes, and contracts to stand out and give you the best chance at winning new clients, use ClientPoint's business proposal software. It makes creating and formatting professional business proposals, price quotes, and contracts fast and easy. Click the button below to get a FREE demo of ClientPoint.