S/he Who Hesitates: How to Sell When You Hate it

If being bashful can be a roadblock to selling, despising the act of selling itself can make the journey even more difficult. But, unfortunately just about every single business or sales position on the face of this earth relies on your ability to get the product or service sold.

So, the person who hates to sell is presented with three options: don’t sell and let the business dry up/lose your job, sell and continue to hate it, or sell and move towards appreciating it. I recommend the latter, personally. If you’re going to do something, why not enjoy it?

Author of the world’s most visited sales-blog, Geoffrey James, identifies one sign that a start-up will be successful, the CEO’s attitude towards sales. If they love it, the business is on the right track. If they treat it like a chore, then their days are numbered.

James believes that the 3 main viewpoints that lead to this inconvenient ill-will are as follows:

• The mindset that selling is manipulative- selling is just pushing someone to buy something that they don’t need.
• That it is annoying- the buyer is constantly nagged with calls and emails.
• Or it is boring- there is a ton of wait time while the customer “mulls things over” or “sleeps on it”.

He challenges the challenged salesperson to flip the situation.

• Selling is helping- make a commitment to only sell people things that could interest or help the consumer and suddenly manipulation is no longer part of the picture.
• It is sociable- if you aren’t into irritating people, then make the shift from nagging customers to simply having conversations with acquaintances.
• And it always provides a lesson- making decisions is one of the fascinating things a human being can do. It is when we intentionally exert control in the outcome of our lives. And every, “I’ll take ten of them!” or “Uh, sorry we don’t...have enough budget for that,” is a lesson that teaches the salesperson about the product, the customer and the service.

So, grab the roadblock, turn it upside down, and use it like a slightly rickety ramp to success.

Photo: Flickr/haven't the slightest

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