Whether you work in sales for a large corporation or work from home in independent sales, there are some core words and phrases that every type of customer wants to hear. These key phrases can cause your customers’ ears to perk up and can improve your overall relationships with them. Here are the top five things a salesperson can say that are music to a customer’s ear.

1. What can I do to help?

Customers want you to really listen to them while they explain their needs. They want to feel like you’re invested in helping them find the solutions to their problems. Open the door with an invitation to help and then take time to pay attention to what they are telling you. Ask questions to get a deeper understanding of their needs and take notes on how you can best provide a solution.

2. Here’s the solution.

Over everything else, customers want answers to their problems. If you can provide a solution, then tell them in a direct way. Most customers are less interested in the features of your product or services and more interested in how your product or services will fill their needs. If you can help them, don’t hesitate to tell them that you can help and how.

3. Let’s find the solution.

If you don’t have an immediate answer, then customers appreciate an honest “I don’t know, but I’m willing to take the time to find out.” Your honesty and a dedication to finding the answers will win them over faster than you trying to fake an answer. As a bonus, you may learn more during your research about potential business solutions for future customers.

4. Your satisfaction is my responsibility.

Make sure that you know exactly what the customer wants and that they know exactly what you will deliver, as well as when you will deliver it. Keep them updated throughout the sales process. Most customers are tired of automated responses and want to know that a real person is there and is responsible for their satisfaction.

5. I appreciate your business.

No matter what the size of the sale, follow up with a sincere thank you to all of your customers. Check in on their status to ensure that their needs were met and met in a timely manner. If there are any specials or little extras that you can offer, make sure you inform them of it. Good follow-up and sincere appreciation is key to building your credibility and fostering your relationships.

While it’s beneficial to incorporate these five magic phrases into your sales strategy, it’s even more important to act on them. Remember not only to “talk the talk,” but also deliver on your promises and show your customers that you truly care. If you can, help them find help the solution to their problems, deliver that solution in a timely manner and follow up after the sale…then you will have a customer for life.

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